Addendum to the previous post:
Dennis Haarsager has posted a particularly useful “Content Flow” diagram at his indispensible blog Technology360. Referring to it will help to focus the discussion of business models.
The post: Public Media Strategies
In schematic form this diagram shows the growth of new bi-directional distribution pathways from “producer” to “listener or viewer” and back, and the rise of a new class of online “aggregators” or “bundlers” where programming is or will be available.
The new business model(s) are implicit in this diagram. They include commissions, royalties and syndication fees on content performances and downloads, and revenue shares of advertising, underwriting, subscription and membership income (and others not yet invented) in a greatly expanded syndication environment. The next step is to annotate each box and show how each activity on the path to the listener/viewer is being or will be supported.
Of course this diagram refers only the to the public media infrastructure. To get the full picture, the entire diagram must itself be placed in the larger context of all online, audio and video media and delivery options for the public.
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